What are the characteristics of excellent packaging?
What are the characteristics of excellent packaging?
Excellent packaging is the key to creating a successful brand, and packaging design is not limited to logo design and graphic design. To create a successful packaging design product, it is necessary to understand consumers and understand trends. And familiar with all kinds of competitive commodities.
The sales force of the packaging itself makes it a silent salesman for supermarket products. At the same time, it is necessary to understand the consumer psychology of customers: for example, seeking benefits, aesthetics, fashion, brand, and conformity. The psychological process of consumer behavior is: attention-interest-association-desire-comparison-confidence-determination-behavior.
Successful packaging design must have the following 5 elements:
1: shelf impression
2: readability
3: Appearance factor
4: Trademark impression
5: Functional characteristics
Excellent packaging has the following three characteristics:
1: Scientific: technical content
2: Accuracy:
Information transmission-easy to identify, easy to remember and easy to spread
Market positioning: 5W (what, why, who, when, where)
Commodity attributes: commodity grade and targeted consumer groups
3: Economical: low cost, energy saving and environmental protection
