What is the Packaging elements?
Packaging elements
Packaging elements include packaging objects, materials, shapes, structures, protective technologies, and visual communication.
In general, product packaging should include elements such as trademarks or brands, shapes, colors, patterns, and materials.
Trademark or brand
The trademark or brand is the most important component of the package and should occupy a prominent position in the package as a whole.
Packaging shape
Appropriate packaging shape is conducive to storage, transportation, display, and product sales. Therefore, shape is an indispensable combination element in packaging.
Packaging color
Color is the most stimulating element in packaging. The color combination that highlights the characteristics of products can not only strengthen the brand characteristics, but also have a strong appeal to customers.
Packaging pattern
The pattern in the package is like the picture in the advertisement, and its importance and indispensability are self-evident.
Choice of packaging materials
The choice of packaging materials not only affects the cost of packaging, but also the market competitiveness of this product.
product label
Generally, the contents of the package and the main ingredients contained in the product, the brand logo, the product quality level, the product manufacturer, the production date and the expiration date, and the use method are printed on the label.
