What is the role of product packaging design?
The role of product packaging design is to protect the product, beautify the product, and promote the product. It is also a technical and artistic means to increase the commercial value of the product. Packaging is a dependency of the product and an important means to realize the value of the product.
Generally speaking, product packaging includes two major aspects of packaging design and packaging engineering:
1. Packaging design refers to the aesthetic categories including shape, text, pattern, color, and surface finish. Packaging design is committed to shaping the container with exquisite graphics, novel graphics, bright text, eye-catching colors, and excellent materials, which can protect and beautify the goods, and promote Packaged goods for sale.
2. Packaging engineering refers to science and technology related to modeling, such as structure, materials, temperature protection, mildew resistance, and surface treatment technology.
