In today’s materialistic society, when a large number of brands and product packaging are flooding consumers’ eyes, how to make consumers recognize your products in the first time, how to make packaging speak, and how to make packaging an excellent "silent salesman", It has become a big issue that manufacturers cannot but consider. After packaging design meets the basic requirements of packaging, what we should consider more is the connotation part of the design. If the concept of packaging design is the human body without clothing art wrapping and decoration; the manifestation of packaging design is human clothing, then the connotation of packaging design is human spiritual and cultural thought. A person's attire can reflect his thoughts and accomplishments, and packaging design can also reflect different connotations of products, brands, and companies.